The ruggedness and authenticity of Jim Krantz’s iconic cowboy imagery attracted the attention of the iconic streetwear and skateboard brand Supreme. Bringing these cowboys – symbols of freedom and self-direction – to the carefree, downtown cool of Supreme jackets, shirts and boards seemed a natural fit. And for the artist, it was a welcome opportunity to re-contextualize his imagery and break norms once again. These new photographs, shot and produced by Krantz from 2011-2016, capture the legendary swagger and wide-open adventure of the West – and on these fresh “canvases” lend that spirit to urban cowboys around the world.
The Jim Krantz Projects x Supreme collection is available exclusively at supremenewyork.com/shop